The following article will help you setup a "downsell" process where you can "save the sale" of a member who might just want to downgrade instead of canceling. This process will allow you one last chance to grab that customer's attention with a downgrade offer.
The Save the Sale core page is where a user is directed when they have clicked on a cancellation link. Cancellation links are added to a member's My Account Core Page by default, and you can also create them using the MM_CorePage_Link SmartTag, [MM_CorePage_Link type='savethesale'].
Because you have complete control over the content that is displayed on a save-the-sale page, it provides you with a great opportunity to make a special offer to the member prior to them canceling in hopes of retaining that customer.
Upon installation, the save-the-sale core page code looks like this:
[MM_Member_Decision isMember='true' status='active|overdue'] Click the link below to cancel your membership: <a href="[MM_Member_Link type='cancelMembership']">Cancel Membership</a> [/MM_Member_Decision] [MM_Member_Decision isMember='true' status='pending_cancel'] Your subscription has been canceled and you will no longer be billed. Your account will remain active until [MM_Member_Data name='cancellationDate' dateFormat='M j, Y']. [/MM_Member_Decision] [MM_Member_Decision status='canceled'] Your account is now canceled. [/MM_Member_Decision] [MM_Member_Decision isMember='false'] Your account is canceled. [/MM_Member_Decision]
To add a downsell offer, you would add your messaging directly below the "isMember='true' status='active|overdue' section of the code.
Below is an example of what this might look like. You can adjust this code as needed to include the appropriate Purchase Link:
Back-end:
[MM_Member_Decision isMember='true' status='active|overdue'] Don’t need all the features? Instead of canceling, how about trying one of our lower tiered options first instead! Downgrade option: <a href="[MM_Purchase_Link productId='1']">Buy Now</a> If you would rather cancel completely, click the link below to and your membership will be canceled: <a href="[MM_Member_Link type='cancelMembership']">Cancel Membership</a> [/MM_Member_Decision] [MM_Member_Decision isMember='true' status='pending_cancel'] Your subscription has been canceled and you will no longer be billed. Your account will remain active until [MM_Member_Data name='cancellationDate' dateFormat='M j, Y']. [/MM_Member_Decision] [MM_Member_Decision status='canceled'] Your account is now canceled. [/MM_Member_Decision] [MM_Member_Decision isMember='false'] Your account is canceled. [/MM_Member_Decision]
And this is how it would look to the member on the front-end:
